Every project I take on starts with research. Not just category research. I go find what the best operators in the world are actually doing right now, then figure out how to adapt it for a client at any scale. For The Hudson, that meant studying how top live-fire restaurants position themselves in New York, Chicago, and Los Angeles. It meant looking at how Chef Gordon Ramsay approaches social marketing and influencer strategy for his restaurants, and then localizing that playbook for a single restaurant in downtown Bend. Curiosity is my superpower. It shapes everything from the brand voice I write to the launch programs I build.

The digital foundation was built to make The Hudson discoverable everywhere a guest might look. Restaurant, Chef, and FAQ schema targeting the most common AI dining queries in Bend. An llms.txt file at root so ChatGPT, Gemini, and Perplexity could surface The Hudson in recommendations before the first reservation was ever made. All of it consent-gated with a custom cookie compliance layer, fully CIPA and GDPR compliant. Klaviyo connected across four touchpoints and Resy integrated for full reservation tracking directly into the CRM.

The launch program included a three-postcard direct mail campaign to 2,500 curated households and a private influencer preview evening modeled on Gordon Ramsay’s strategy, documented in his Netflix series. The invite list spans food influencers, golf and lifestyle creators, the equestrian and ranch community, and hotel concierge partners across Bend, with a projected organic reach of 1.2 to 1.5 million impressions. The investment: under $10,000.