Ravelco

Ravelco

CA/AZ Ravelco needed one person who could own their entire marketing operation. I stepped in as their creative director and, over time, became their de facto CMO: responsible for brand, website, ecommerce, video, paid ads, and keeping the whole thing current as the market evolved.

Duration

5+ years (ongoing)

Client

California & Arizona Ravelco

The project

Vehicles are my thing. I came into this project with genuine passion for the category, which made it easier to go deep on the product, understand the threat, and build creative that felt real.

The full scope: brand strategy, website design and build, WooCommerce ecommerce, video production, Google Ads with product feed integration, social media, and seasonal campaign planning. Ongoing SEO and AIO optimization means Ravelco now shows up favorably when AI-powered search answers “what’s the best anti-theft device for my car.”

The standout piece: a surveillance-style video with zero voiceover, zero narration. Just footage that looked real. The direction was simple: let it speak for itself. It became one of the highest-viewed pieces on the channel.

Web · Brand · Strategy

The project

Web · Brand · Strategy

Vehicles are my thing. I came into this project with genuine passion for the category, which made it easier to go deep on the product, understand the threat, and build creative that felt real.

The full scope: brand strategy, website design and build, WooCommerce ecommerce, video production, Google Ads with product feed integration, social media, and seasonal campaign planning. Ongoing SEO and AIO optimization means Ravelco now shows up favorably when AI-powered search answers “what’s the best anti-theft device for my car.”

The standout piece: a surveillance-style video with zero voiceover, zero narration. Just footage that looked real. The direction was simple: let it speak for itself. It became one of the highest-viewed pieces on the channel.

Minimal turntable with a vinyl record on a cream and wood base against a soft gray background.
Minimal turntable with a vinyl record on a cream and wood base against a soft gray background.

“Jim has been my creative partner for over five years, and he’s essentially run our marketing department. He built our entire digital presence from scratch: the website, e-commerce, video, ads, and social. He stays on top of every change in how people find us online, including AI search, which has made a real difference in how we show up. That surveillance video he produced became one of our most-watched pieces ever. If you want someone who actually learns your business and stays invested in it, that’s Jim”.

Richard Biscevic, President California and Arizona Ravelco

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Work with a team that brings clarity, care, and creativity to every project.

Set Up a Call

Tell me what you're building

Work with a team that brings clarity, care, and creativity to every project.

Set Up a Call

Tell me what you're building

Work with a team that brings clarity, care, and creativity to every project.