Two founder-led companies with a shared mission: helping local brick-and-mortar businesses grow. Homegrown provides expansion capital (up to $1M, up to four years, no personal guarantees, no equity) for multi-location operators ready to open their next location. Square brings the seller relationships. The partnership announcement needed to tell that story in a way that served both brands, both audiences, and a set of strict content guardrails from Square's communications team.

Three deliverables, one shoot day at Square's Mission District office in San Francisco. A hero launch video featuring Homegrown CEO Michael Davis and Square's Andrea Raj for press, social, and owned media. A CEO welcome video from Michael direct to camera, hosted on Square's website for sellers discovering Homegrown for the first time. Social cut-downs sized for LinkedIn. I developed the full narrative strategy, interview prompts for both executives, filming order, and the content framework that kept both brands protected throughout.