Home health agencies are turning patients away because they don't have enough clinicians. The ones they have spend less than half their workday actually seeing patients. Axle Health solves that with patented scheduling and workforce management software, but their website wasn't showing it.

The brief: make a complex logistics platform feel both technically impressive and approachable to VP-level operations and finance leaders who need to be convinced by data, not design. I led brand discovery, site architecture, Figma UX/UI design across all core pages, and full Webflow CMS development, start to finish in five weeks. Beyond the website, I designed product one-pagers, business cards, and a trade show booth: a full launch package across digital and physical touchpoints.

The hardest problem was a tension built into the brief: enterprise credibility for a CFO, approachability for clinicians in the field who resist new tools. Threading that needle was the central design challenge.