Viking Trader
Viking Trader
Viking Trader has been selling Scandinavian furniture in Berkeley since 1989. Their digital infrastructure didn't match the reputation. Over a multi-month engagement, I worked as an embedded marketing and ops partner: strategy, Squarespace build, SEO and AIO optimization, email campaigns, content, and live site management.
Duration
1 month
Client
Viking Trader

The project
Viking Trader came to us for an SEO audit of their existing website. What we found went deeper than SEO. The platform was antiquated, not a true CMS, which meant no individual product pages, no way for search engines or AI to find specific pieces of inventory, and no foundation to build on. The smart call wasn't to fix the old site. It was to recommend a full rebuild. We gave Viking Trader leadership a clear picture of where they stood and a concrete path forward, and they said go.
Thirty days to launch. We built a modern, full-featured content management and e-commerce platform so every product has its own page, properly structured for both traditional search and AI overview results. SEO foundation built in from day one. From there: a full promotional campaign calendar, email marketing, Meta ad creative, product page copy, and ongoing site management as the business grows and inventory changes.
Viking Trader now has a marketing platform built for the long term. One that supports their promotions calendar, keeps their digital presence current, and gives every product the visibility it deserves, season after season.
The project
Viking Trader came to us for an SEO audit of their existing website. What we found went deeper than SEO. The platform was antiquated, not a true CMS, which meant no individual product pages, no way for search engines or AI to find specific pieces of inventory, and no foundation to build on. The smart call wasn't to fix the old site. It was to recommend a full rebuild. We gave Viking Trader leadership a clear picture of where they stood and a concrete path forward, and they said go.
Thirty days to launch. We built a modern, full-featured content management and e-commerce platform so every product has its own page, properly structured for both traditional search and AI overview results. SEO foundation built in from day one. From there: a full promotional campaign calendar, email marketing, Meta ad creative, product page copy, and ongoing site management as the business grows and inventory changes.
Viking Trader now has a marketing platform built for the long term. One that supports their promotions calendar, keeps their digital presence current, and gives every product the visibility it deserves, season after season.










A focused partnership built around clarity, momentum, and real-world results.
Creative Octane
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Tell me what you're building
Work with a team that brings clarity, care, and creativity to every project.
Set Up a Call
Tell me what you're building
Work with a team that brings clarity, care, and creativity to every project.
Set Up a Call
Tell me what you're building
Work with a team that brings clarity, care, and creativity to every project.
